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Product Details 基本信息 ISBN-13 书号 9783319847320 Author 作者 Francisco J. López Lubián IE Business School. IE University Format 版本 平装-胶订 Pages Number 页数 168页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-05-23 Language 语种 英语 Book Contents 内容简介 An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand
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