预售 按需印刷 Global Observations of the Influence of Cu文化对消费者购买行为
北京发货,付款后10天内发货
/ 2017-07-13
/ IGI出版社
¥1725.75
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【预订】Building Wireless Sensor Networks 9781482230062
美国库房发货,通常付款后3-5周到货!
/ 2015-11-24
Product Details 基本信息 ISBN-13 书号 9781482230062 Author 作者 Nandini Mukherjee, Sarmistha Neogy and Sarbani Roy Format 版本 精装 Pages Number 页数 286页 Publisher 出版社 CRC Press Publication Date 出版日期 2015-11-24 Shipping Weight 商品重量 544g Language 语种 其它(含多语) Book Contents 内容简介 This book presents the state of the art of wireless sensor networks (WSNs) from fundamental concepts to cutting-edge technologies. Providing essential knowledge of the theory and practice of wireless sensor networking, the text discusses WSN architectures, protocols, and operating systems. It also addresses WSN security and energy efficiency, and includes sample programs. Rather than focusing on a specific area of research, this book offers overarching coverage of WSNs, filling a critical gap in the existing literature.
¥1483
预售 按需印刷 Cases on Branding Strategies and Product D品牌战略和产品开发案
北京发货,付款后10天内发货
/ 2014-12-31
/ IGI出版社
¥1495.5
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【预订】Cases on Branding Strategies and Product Development 978
美国库房发货,通常付款后3-5周到货!
/ 2014-12-31
Product Details 基本信息 ISBN-13 书号 9781466673939 Author 作者 Sarmistha Sarma Format 版本 精装 Pages Number 页数 417页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2014-12-31 Product Dimensions 商品尺寸 10 x 7 x 1 cm Language 语种 英语 Book Contents 内容简介 The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
¥1610
【预订】Global Observations of the Influence of Culture on Consu
美国库房发货,通常付款后3-5周到货!
/ 2019-05-30
Product Details 基本信息 ISBN-13 书号 9781522527275 Author 作者 Sarmistha Sarma Format 版本 精装 Pages Number 页数 300页 Publisher 出版社 IGI Publishing Publication Date 出版日期 2019-05-30 Language 语种 英语 Book Contents 内容简介 Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impac
¥1861
【预订】Global Observations on the Interplay between Service Qua
国外库房发货,通常付款后3-5周到货!
2023-01-20
Product Details 基本信息 ISBN-13 书号 9781668458532 Author 作者 Sarmistha Sarma Format 版本 精装 Pages Number 页数 315页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2023-01-20 Language 语种 其它(含多语) Book Contents 内容简介 Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention.Global Observations on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a c
¥2272