【预订】Mercantile Bombay: A Journey of Trade, Finance and Enter 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032023236 Author 作者 Lentin Format 版本 平装-胶订 Pages Number 页数 134页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-09-25 Product Dimensions 商品尺寸 8.50 x 5.50 x 0.32 Shipping Weight 商品重量 0.39磅 Language 语种 其它（含多语） Book Contents 内容简介 This volume reclaims Mumbai’s legacy as a global financial centre of the 19th to the first half of the 20th century. It shows how Mumbai, or erstwhile Bombay, once served as a central node in global networks of trade, finance, commercial institutions and most importantly trading communities. In doing so it highlights that this city more than any other Indian city still possesses all these virtuous elements making it an appropriate location for a financial special economic zone (SEZ) – an idea shelved temporarily.The book explores how the city flourished in its h
¥245.00
【预订】Claiming the City in South African Literature 9781032004 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032004389 Author 作者 Samuelson Format 版本 平装-胶订 Pages Number 页数 116页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-09-25 Product Dimensions 商品尺寸 8.50 x 5.50 x 0.27 Shipping Weight 商品重量 0.34磅 Language 语种 其它（含多语） Book Contents 内容简介 This book demonstrates the insights that literature brings to transdisciplinary urban studies, and particularly to the study of cities of the South. Starting from the claim staked by mining capital in the late nineteenth century and its production of extractive and segregated cities, it surveys over a century of writing in search of counterclaims through which the literature reimagines the city as a place of assembly and attachment. Focusing on how the South African city has been designed to funnel gold into the global economy and to service an enclaved minority,
¥245.00
【预订】The Domain of the Novel 9780367638474 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367638474 Author 作者 Kaul A. N. Format 版本 平装-胶订 Pages Number 页数 100页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-09-25 Product Dimensions 商品尺寸 216 x 138 mm (5.5 x 8.5) Shipping Weight 商品重量 0.31磅 Language 语种 其它（含多语） Book Contents 内容简介 The Domain of the Novel: Reflections on Some Historical Definitions discusses the genre of the novel and its dialogic and dialectical characteristics through an in-depth analysis of some classic English, Russian, American and Indian novels. A collection of lectures by the distinguished scholar of literature, A. N. Kaul, it analyses the exploration of personal voices and histories within a larger socio-political landscape in these works.Drawing examples from the works of Fielding, George Eliot, Dickens, Thackeray, Melville, Hawthorne, Twain, R.K. Narayan a
¥245.00
【预订】Resilience and Southern Urbanism: Towards a New Paradigm 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032230146 Format 版本 平装-胶订 Pages Number 页数 120页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-09-25 Product Dimensions 商品尺寸 8.50 x 5.44 x 0.32 Shipping Weight 商品重量 0.39磅 Language 语种 其它（含多语） Book Contents 内容简介 This volume studies the urbanisation trends of medium-sized cities of India to develop a typology of urban resilience. It looks at historic second-tier cities like Nashik, Bhopal, Kolkata and Agra, which are laboratories of smart experiments and are subject to technological ubiquity, with rampant deployment of smart technologies and dashboard governance.The book examines the traditional values and systems of these cities that have proven to be resilient and studies how they can be adapted to contemporary times. It also highlights the vulnerabilities posed by current urban development models i
¥245.00
【预订】Industrial Consultancy 9780367415532 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367415532 Author 作者 Sanjay Sharma Format 版本 平装-胶订 Pages Number 页数 194页 Publisher 出版社 Routledge India Publication Date 出版日期 2020-12-21 Language 语种 英语 Book Contents 内容简介 This book provides an in-depth analysis of industrial consultancy on a variety of issues and aspects including operations and services. This book: Looks at both individual-level consultancy and consultancy for firms, companies, or institutions.Uses observations, examples, and case studies to bring together key themes: consulting approach; production operations vs. services consulting; location and facilities criteria; human–machine interaction; lead time objective; outsourcing decisions and management; and infrastructure influence along with consultancy objectives, strategic considerations, and conflict resolution.Presents a comprehensive understanding of industrial con
¥257.00
【预订】Academic Leadership 9781032453484 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032453484 Author 作者 Mukhopadhyay Format 版本 平装-胶订 Pages Number 页数 252页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-03-28 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.57 Shipping Weight 商品重量 0.85 Language 语种 其它（含多语） Book Contents 内容简介 This book provides contemporary knowledge on school effectiveness and proposes strategic interventions for enhancing it. It focuses on improving academic leadership for enhancing the effectiveness of schools and discusses how national education policies are helpful in providing a vision towards improving school effectiveness. It highlights the role of teachers as academic leaders in the implementation of policy recommendations at school and classroom levels. It offers methods and mechanisms for academic leaders to measure the learning of students for school asses
¥371.00
【预订】Public Speaking for Leaders: Communication Strategies fo 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032042350 Author 作者 Apoorva Bharadwaj and Pragyan Rath Format 版本 平装-胶订 Pages Number 页数 320页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-06-18 Language 语种 英语 Book Contents 内容简介 This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic maneuvers for attaining desired targets. The volume: Deals with public speaking exclusively from a business perspective;Produces a workable manual of managerial public speaking that introduces the concept of oration as OR-ACTION (oratory that leads to desired action);Presents a variegat
¥396.00
【预订】An Introduction to the Social Geography of India 9781032 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032456416 Author 作者 Asif Ali and Hemant Format 版本 平装-胶订 Pages Number 页数 242页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-04-06 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Shipping Weight 商品重量 0.96 Language 语种 其它（含多语） Book Contents 内容简介 This book discusses the significance of social geography, a multidimensional sub-discipline of georgraphy encompassing social health, social security and social ethos. It presents the socio-spatial dynamics of the population in India through an understanding of the various issues related to migration, urbanisation, unemployment, poverty and public health. With a thorough analysis of various social indicators relating to health, education, income and employment, the volume presents a detailed picture of the social geography of India.It discusses in d
¥408.00
【预订】Fighting Falsehoods 9781032287805 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032287805 Author 作者 Rubin Format 版本 平装-胶订 Pages Number 页数 202页 Publisher 出版社 Routledge India Publication Date 出版日期 2022-06-23 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book offers the reader tools to recognize, analyze, and fight back against the fake news, misinformation, and disinformation that come at us from every corner.This volume:; Uses real, lively examples to help readers detect fake news, false claims, suspicious information/data, biased reporting, and hate speech; Demonstrates through case studies where to look for information, what to look for, how to analyze the logic/illogic involved, and uncover the truth value of a story; Discusses fact-checking sites, what they examine, and their reliability; Provides examples and analyzes the components, pur
¥412.00
【预订】Learning GIS Using Open Source Software 9780367522124 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367522124 Author 作者 Saha Format 版本 平装-胶订 Pages Number 页数 240页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-09-25 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 This book introduces the usage, functionality, and application of data in geographic information systems (GIS) for geo-spatial analysis. It offers knowledge on GIS tools and techniques and explains how they can be applied in real-world project to architects and planners in the Indian and the Greater South Asian context using open-source software.The volume explains concepts on planning and architectural tasks, their data, methods and requirements followed, and includes GIS-related exercises on the same tasks. It takes the reader through the concepts of geo-spatial analysis and its referencing system whi
¥412.00
【预订】Researching Internal Migration 9781032359670 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032359670 Author 作者 Rajan S. Irudaya Format 版本 平装-胶订 Pages Number 页数 172页 Publisher 出版社 Routledge India Publication Date 出版日期 2022-10-31 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 Researching Internal Migration is a comprehensive guide for researchers and professionals to study internal migration in developing and underdeveloped economies. This book: ? Explains key theoretical concepts related to migration ? Guides students and researchers on how to design surveys and the utility of census data ? Unravels the complexities of large data sets and their interpretation ? Includes techniques for indirect measurement ? Presents methodology for estimating remittances at the sub-national and national levels ? Acquaints the impact of migration during emergency situations or p
¥425.00
【预售 按需印刷】TF The Syrian Conflict 北京发货，付款后10天内发货
¥432.00
【预售 按需印刷】TF Social Analysis and the COVID 19 Crisis 北京发货，付款后10天内发货
¥432.00
【预订】Strategic Pharmaceutical Marketing Management in Growth 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032321646 Author 作者 Mithun Nandy Format 版本 平装-胶订 Pages Number 页数 288页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-05-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic a
¥433.00
【预订】Media Economics and Management 9781032057996 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032057996 Author 作者 Elavarthi Sathya Prakash Format 版本 平装-胶订 Pages Number 页数 168页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-09-28 Language 语种 其它（含多语） Book Contents 内容简介 This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright
¥434.00
【预订】Understanding Money 9780367202354 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367202354 Author 作者 Nain Aditya Format 版本 平装-胶订 Pages Number 页数 148页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-07-30 Language 语种 英语 Book Contents 内容简介 This book offers a novel understanding of money by moving away from the dominant lens of economics through which it is usually observed.In contrast to the economic frameworks of ‘money’, the volume examines philosophical discourses on money through conceptual frameworks that explain how monetary value manifests in various empirical monetary systems. It showcases how the increasingly abstract nature of the objects that stand proxy for money could be conceptualized ontologically, highlighting the predominance of digital money today, as well as contemporary monetary innovations such as cryptocurrencies like Bitcoin.Provocative, yet grounded in a sound theoretical framewor
¥435.00
【预订】Project Marketing 9780367350918 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367350918 Author 作者 Milind Trivikram Phadtare Format 版本 平装-胶订 Pages Number 页数 170页 Publisher 出版社 Routledge India Publication Date 出版日期 2022-12-30 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.The volume:? Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour;? Draws and adapts from extant marketing theory and provides real life case studies to demonstrate application of concepts;? Focuses on project marketing logic, marketing
¥438.00
【预订】In Search of Delhi 9781032480459 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032480459 Author 作者 Brij Kishan Chandiwala Format 版本 平装-胶订 Pages Number 页数 310页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-06-16 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 Dilli ki Khoj is an anecdotal history of Delhi and its monuments by Shri Brij Kishan Chandiwala, an eminent Gandhian. The volume was published in Hindi by the Publications Division of the Ministry of Information and Broadcasting, Government of India, in 1964 and has been out of print for many years. This English translation of Dilli ki Khoj revives an out-of-print classic and makes it more accessible to a global audience. The book covers Delhi’s long history, details on monuments built from the ancient times till the early 1960s and a detailed recording of all of Gandhiji’s visits
¥441.00
【预订】Science Education 9780367498238 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367498238 Author 作者 Shamin Padalkar Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 Routledge India Publication Date 出版日期 2022-07-26 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 The book presents key perspectives on teaching and learning science in India. It offers adaptive expertise to teachers and educators through a pedagogic content knowledge (PCK) approach. Using cases and episodes from Indian science classrooms to contextualise ideas and practices, the volume discusses the nature of science, and aspects of assessments and evaluations for both process skills and conceptual understanding of the subject. It examines the significance of science education at school level and focuses on meaningful learning and development of scientific and technological aptitude. The
¥446.00
【预订】The Crisis of Climate Change 9781032106953 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032106953 Format 版本 平装-胶订 Pages Number 页数 244页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-09-28 Language 语种 其它（含多语） Book Contents 内容简介 This volume outlines the specific conditions and responses to climate change in India. It discusses various aspects of the planetary crisis which have acquired widespread global urgency: global warming induced by anthropogenic emissions, largely owing to the fossil fuel-based economic growth model; severe environmental decline; and the catastrophic consequences that threaten the very foundations of modern life, which has been based on using nature as a ‘resource’, instead of an ecosystem in which human life exists. The book brings together contributors with expertise in fields as varied as national security, public policy, environmental law, climate justice activism, anthropology, resto
¥446.00
【预订】Community Psychology 9781032589305 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032589305 Author 作者 Deb Sibnath Format 版本 平装-胶订 Pages Number 页数 470页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-11-10 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 2.00磅 Language 语种 其它（含多语） Book Contents 内容简介 This book focuses on the theoretical concepts of community psychology and its applications in day-to-day life. It discusses the challenges that adversely affect the welfare and well-being of common people and suggests community-centric, evidence-based measures to address them.Factors like new-age lifestyles, fast-paced development, and an increase in occurrence of natural calamities have been detrimental to the psychological well-being of the community. This volume integrates the social, cultural, economic, political, and environmental aspects of commun
¥448.00
【预订】Public Administration in the 21st Century 9780367140090 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367140090 Author 作者 Rumki Basu Format 版本 平装-胶订 Pages Number 页数 110页 Publisher 出版社 Routledge India Publication Date 出版日期 2019-02-05 Language 语种 英语 Book Contents 内容简介 This book presents a reassessment of public administration and governance in heterogenous developing countries towards new models of organization and management in the Global South in the context of globalization, informed by their legal, constitutional, economic and political needs, aspirations and ground realities.
¥448.00
【预订】Sports Psychology 9781032613192 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032613192 Author 作者 Mangal Format 版本 平装-胶订 Pages Number 页数 436页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-12-01 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 630.49g Language 语种 其它（含多语） Book Contents 内容简介 This book analyses the essential aspects of sports psychology by throwing light on issues related to the upkeep of athletes’ mental state and improving their performance in sports activities. On one hand, it covers topics like anxiety, stress, conflicts, overtraining, and sports injuries, and on the other, it includes strategies helpful for managing and developing skills for better performance in various sports activities.In its wide coverage, the volume discusses a range of key topics which include:Sports psychology: historical perspectives and the present
¥450.00
【预订】Social Formations in the Ancient World 9781032625164 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032625164 Author 作者 Kumar Format 版本 平装-胶订 Pages Number 页数 286页 Publisher 出版社 Routledge India Publication Date 出版日期 2024-02-27 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book encapsulates a long period of history of human progress by highlighting crucial social, economic, and cultural dynamics. It presents recent historiography and new analytical tools used to analyse multi-dimensional themes involved in social formations in different parts of the world. This is a reader-friendly book with simple and lucid language and fulfils the pressing needs of students studying the course on Social Formations and Cultural Patterns of the ancient and medieval world at various universities across the world. The summary, key words, and representative questions at the end of each
¥450.00
【预订】Counselling Skills 9781032604893 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032604893 Author 作者 Hariharan Format 版本 平装-胶订 Pages Number 页数 470页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-12-04 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 The book professionalizes counselling through the scientific application of appropriate knowledge and skills at various stages of the counselling process.With the aim of equipping readers with fundamental and advanced counselling skills, this book:? Examines a range of key skills from various theories and models of counselling to enable students and professionals to understand the underlying techniques which need to be applied from the time the client approaches the counsellor until the conclusion of the counselling process;? Sheds light on the complex psychological state of clients to discuss trai
¥450.00
【预订】Health Psychology 9781032421056 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032421056 Author 作者 Edited by Meena Hariharan Format 版本 平装-胶订 Pages Number 页数 212页 Publisher 出版社 Routledge India Publication Date 出版日期 2022-12-30 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book provides a holistic understanding of the state of health psychology in the Indian context and the types of psychological and social support and welfare that is offered and required within treatment processes for various illnesses. The book discusses why health care should the prerogative of both, the biomedical profession and health psychologists and how they work together with medical professionals to augment public health. It emphasizes on the shift from biomedical to biopsychosocial approach in strengthening health care outcomes. The volume highlights the substantial c
¥450.00
【预订】Guidance and Counselling in Schools 9781032699424 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032699424 Author 作者 Ranganathan Format 版本 平装-胶订 Pages Number 页数 306页 Publisher 出版社 Routledge India Publication Date 出版日期 2024-02-27 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 0.96磅 Language 语种 其它（含多语） Book Contents 内容简介 This book addresses guidance and counselling needs of children and adolescents in school settings. Acknowledging that most issues which children and adolescents face do not reach clinical settings and are often addressed by primary caregivers, the book focuses on specific strategies that primary caregivers can use. With an overview of mental health concerns that arise during these developmental stages, the book focuses specifically on the roles that parents and teachers can play.Home and school together play vital roles in the lives of children and adole
¥450.00
【预订】E-Waste Management 9780367249984 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367249984 Author 作者 Bhagat-Ganguly Format 版本 平装-胶订 Pages Number 页数 204页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-09-30 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book offers an extensive review of e-waste management in India, the world’s fifth largest producer of waste from electrical and electronic equipment. With a focus on the evolution of legal frameworks in India and the world, it presents impacts and outcomes; challenges and opportunities; and management strategies and practices to deal with e-waste. First of its kind, the book examines relevant concepts and issues from across fifteen disciplines and six areas of policy making and will serve as a comprehensive knowledge base on electronic waste in India. It links key themes to the global c
¥453.00
【预订】Language Education 9780367515492 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367515492 Author 作者 Jayendran Nishevita Format 版本 平装-胶订 Pages Number 页数 232页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-07-23 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book situates the teaching and learning of language in general, and English in particular, within the socio-cultural context of India. It engages with current scholarship in literacy studies, and the pedagogies of language acquisition and learning.The volume discusses the cultural, discursive and socio-political functions of language education and the teaching of English in Indian schools. It examines the importance of adopting flexible pedagogical and multimodal strategies in teaching vocabulary, grammar, literary genres like fiction, poetry and drama, rhetorical discourses, and co
¥453.00
【预订】Brands and Branding 9781032600437 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032600437 Author 作者 Aggarwal Ashita Format 版本 平装-胶订 Pages Number 页数 296页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-11-06 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 0.97磅 Language 语种 其它（含多语） Book Contents 内容简介 This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that ever
¥453.00
【预售 按需印刷】TF Digital India and the Poor 北京发货，付款后10天内发货
¥456.00
【预订】Negotiating Resilience with Hard and Soft City 978103244 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032440378 Format 版本 平装-胶订 Pages Number 页数 186页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-03-16 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.44 Shipping Weight 商品重量 0.66 Language 语种 其它（含多语） Book Contents 内容简介 This book explores how cities are shaped by the lived experiences of inhabitants and examines the ways they develop strategies to cope with daily and unexpected challenges. It argues that migration, livelihood, and public health challenges result from inadequacies in the hard city—urban assets, such as land, infrastructure, and housing, and asserts that these challenges and escalating vulnerabilities are best negotiated using the soft city—social capital and community networks. In so doing, the authors criticise a singular knowledge system and argue for a granular, nuanced understanding of c
¥458.00
【预订】Basic Computational Techniques for Data Analysis 9781032 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032503547 Author 作者 D Narayana Format 版本 平装-胶订 Pages Number 页数 282页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-06-20 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 This book is designed to equip students to navigate through MS Excel and basic data computation methods, which are essential tools in research or professional settings and in classrooms.It illustrates the concepts used in research and data analysis and economic and financial decision-making in business and in daily life. The book will help students acquire knowledge and develop skills in statistical techniques and financial analysis using MS Excel. With illustrations and examples, it will help the readers to:? Visualize, present, and analyze data through MS Excel spreadsheets and tables and create
¥458.00
【预订】Teacher Education 9781032181769 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032181769 Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-06-30 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 0.5kg Language 语种 其它（含多语） Book Contents 内容简介 This volume analyses how teaching internships that support teacher education programmes are conducted across the globe. Teaching internships are important learning experiences in teacher training programmes – a core experiential component that enables teachers-intraining to acquire skills in practical setups.The book takes readers through various aspects of teaching internships. Extending its application to both national and international teacher education programmes, to include teacher training in elementary, primary, secondary and higher secondary schools, the volume discusses variou
¥462.00
【预订】Data-centric Living 9780367554170 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367554170 Format 版本 平装-胶订 Pages Number 页数 344页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-11-30 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book explores how data about our everyday online behaviour are collected and how they are processed in various ways by algorithms powered by Artificial Intelligence (AI) and Machine Learning (ML). The book; investigates the socioeconomic effects of these technologies, and the evolving regulatory landscape that is aiming to nurture the positive effects of these technology evolutions while at the same time curbing possible negative practices. The volume scrutinizes growing concerns on how algorithmic decisions can sometimes be biased and discriminative; how autonomous systems can possibly disrupt and impact the labour market
¥463.00
【预订】Space Tourism 9781032617954 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032617954 Format 版本 平装-胶订 Pages Number 页数 242页 Publisher 出版社 Routledge India Publication Date 出版日期 2024-02-16 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 0.76磅 Language 语种 其它（含多语） Book Contents 内容简介 Space tourism has become extremely significant in recent times, especially in pursuance of the new space race among corporate giants such as Virgin Galactic, Blue Origin and SpaceX. Each of these corporate giants has already booked thousands of space enthusiasts for a journey to outer space. Given this wide interest of private space players, space tourists as well as countries in space tourism, it is imperative to understand the legal issues involved in space tourism. This book presents important discussions in the domain of space tourism and its legal implications across the globe. It
¥463.00
【预订】Future of Cities 9781032282992 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032282992 Format 版本 平装-胶订 Pages Number 页数 282页 Publisher 出版社 Routledge India Publication Date 出版日期 2022-06-23 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 0.52kg Language 语种 其它（含多语） Book Contents 内容简介 This book critically analyses the existing condition of cities in developing countries with special reference to planning and infrastructure networks in India. It provides an overview of the nature of opportunities presented by cities; major challenges that cities would face in future; and codifies the ways and means to transcend the challenges of contemporary urban growth and quality of urbanisation. It discusses key themes such as architecture of density, transformation of land-use zones to development zones, development of railway infrastructure, planning and design guidelines for bu
¥463.00
【预订】T-Group Facilitation 9781032233369 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032233369 Author 作者 Tejinder Singh Bhogal Format 版本 平装-胶订 Pages Number 页数 224页 Publisher 出版社 Routledge India Publication Date 出版日期 2022-09-30 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book offers the core conceptual base for the practice of T-Group facilitation. Drawing from the fields of psychology, social psychology, sociology, diversity studies, and Indian philosophical thoughts, this book is a great resource for enhancing the practice of T-Group facilitation, both for budding and established facilitators. It covers a wide range of theories on human development, self-awareness, interpersonal interactions, groups, and change. Individual and group identities, diversity, inclusion, and social hierarchies are explored in detail here.The authors offer a model of T
¥463.00
【预订】Singular Selves: An Introduction to Singles Studies 9781 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032292755 Format 版本 平装-胶订 Pages Number 页数 180页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-09-29 Language 语种 其它（含多语） Book Contents 内容简介 This book examines, for perhaps the first time, singlehood at the intersections of race, media, language, culture, literature, space, health, and life satisfaction. It adopts an interdisciplinary approach, borrowing from sociology, literary studies, medical humanities, race studies, linguistics, demographic studies, and critical geography to understand singlehood in the world today.This collection of essays aims to establish the discipline of Singles Studies, finding new ways of examining it from various disciplinary and cultural perspectives. It begins with laying the field, then moves on to critically look at how race has shaped the way we understand singlehood in the West, and how class,
¥463.00
【预订】Social Research Methodology 9781032624853 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032624853 Author 作者 Jha Format 版本 平装-胶订 Pages Number 页数 396页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-12-01 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 571.52g Language 语种 其它（含多语） Book Contents 内容简介 This book provides unrivalled coverage of both quantitative and qualitative research methods, making it invaluable for anyone embarking on social research. Divided into five parts/sections, it introduces tools, techniques, critical aspects and knowledge of conducting social research, which include a detailed discussion about the basics of social research, social research problem, review of literature, hypothesis, sampling, research design, tools of research, statistics and report writing. The volume helps acquire knowledge, develop an understanding, apply the co
¥463.00
【预订】Sustainable Development Goals and Indian Cities 97810321 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032193557 Author 作者 Edited by Ashok Kumar and D.S. Meshram Format 版本 平装-胶订 Pages Number 页数 721页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-12-29 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book critically examines SDGs and cities in developing countries with special reference to climate change, inclusion, diversity and citizen rights in India. It discusses global issues of sustainability and climate change in the context of rapid urbanisation and focuses on the role of equitable and just processes of urban development aimed at protecting social diversity, redeeming natural environments and pursuing economic growth geared towards improving the quality of life. The volume looks at the nature of opportunities and future challenges presented to cities, a
¥463.00
【预订】Social Psychology 9781032607634 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032607634 Author 作者 Deb Format 版本 平装-胶订 Pages Number 页数 410页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-12-12 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book examines the concept of social psychology in today’s context. It analyses the theoretical concepts of social psychology and their application to other fields. It further explores the discipline in a cultural, historical, and philosophical context with special emphasis on religion.The volume goes beyond individual focus and directs its attention to society as the centre of influence. It advocates for a symbiotic relationship between the concepts of social psychology and their implementation in a society transitioning from being value-oriented to commerce-oriented. The book also suggests ways i
¥463.00
【预订】Integrated Advertising, Promotion, and Marketing 9781032 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032603100 Author 作者 Mishra Anubhav Format 版本 平装-胶订 Pages Number 页数 366页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-11-17 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 710g Language 语种 其它（含多语） Book Contents 内容简介 This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication.Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywrit
¥464.00
【预订】Identity and History in Non-Anglophone Comics 9781032480 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032480879 Format 版本 平装-胶订 Pages Number 页数 285页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-04-21 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 0.94 Language 语种 其它（含多语） Book Contents 内容简介 This book explores the historical and cultural significance of comics in languages other than English, examining the geographic and linguistic spheres which these comics inhabit and their contributions to comic studies and academia.The volume brings together texts across a wide range of genres, styles, and geographic locations, including the Netherlands, Colombia, Greece, Mexico, Poland, Finland, Portugal, Ireland, and the Czech Republic, among others. These works have remained out of reach for speakers of languages other than the original and do not receive the scholarly attention they d
¥466.00
【预订】Robotization and Economic Development 9780367356095 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367356095 Author 作者 Siddhartha Mitra Format 版本 平装-胶订 Pages Number 页数 158页 Publisher 出版社 Routledge India Publication Date 出版日期 2022-09-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book critically examines the sweeping impacts of robotization and the use of artificial intelligence on employment, per capita income, quality of life, poverty, and inequality in developing and developed economies. It analyzes the direct and indirect effects they have had and are projected to have on the labour markets and production processes in the manufacturing, healthcare and agricultural industries among others. The author explores comparisons of human labour with robotic labour emphasizing the changes that new technologies will bring to traditionally labour-intensive industries. O
¥468.00
【预订】Selling IT 9780367725747 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367725747 Author 作者 Mukhopadhyay Sandip Format 版本 平装-胶订 Pages Number 页数 320页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-09-24 Language 语种 其它（含多语） Book Contents 内容简介 Information Technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy, and develop and execute business models. Amounting to over 3 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques and methods involved in IT sales and marketing. Selling IT:Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to hig
¥469.00
【预订】Are SDGs a Myth? 9780367560416 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367560416 Author 作者 Neeru Bansal and R. Parthasarathy Format 版本 平装-胶订 Pages Number 页数 220页 Publisher 出版社 Routledge India Publication Date 出版日期 2020-12-29 Language 语种 英语 Book Contents 内容简介 This book discusses the continued emphasis on development gains in India’s national policies and its quest to meet its Sustainable Development Goals. It offers an analysis of the laws and infrastructure for environment protection in the country and its ineffectiveness in dealing with the water pollution which have had dire consequences on India’s ecological landscape.The book, while highlighting the need and importance of industrial development, argues for sustainable measures to moderate and monitor such developmental efforts in the light of severe environmental degradations. Focusing on the state of Gujarat, it looks at published and un-published
¥471.00
按需印刷TF Mahatma Gandhi and Sri Aurobindo 预订，预计下单后2-3周左右发货！
¥476.00
【预订】Understanding Yoga Psychology 9781032441467 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032441467 Author 作者 Anand Chintaman Paranjpe Format 版本 平装-胶订 Pages Number 页数 170页 Publisher 出版社 Routledge India Publication Date 出版日期 2023-05-19 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book is an introduction to Pata?jali’s Yoga Sutras and its core concepts about the self, suffering and consciousness. It highlights its relevance to contemporary theories and applications in the fields of psychology and health.The book adopts sociology of knowledge as a broad framework as it delves into the core concepts of yoga psychology in the Yoga Sutras in the context of worldviews and frameworks present in the Upanisads and the Sa?khya system. It provides an interpretation of Kriya Yoga and its practice in pursuit of spiritual upliftment, and concept of Samadhi or the t
¥477.00
【预订】Blended Learning and MOOCs 9781032310336 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032310336 Author 作者 Manpreet Singh Manna Format 版本 平装-胶订 Pages Number 页数 190页 Publisher 出版社 Routledge India Publication Date 出版日期 2022-11-08 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book presents a framework for integrating blended learning and Massive Open Online Courses (MOOC) in the Indian education system. It argues that blended teaching and learning is the most suitable approach to education in a post-COVID-19 world. Drawing on case studies used in blended learning practices around the world, the book provides ample resources for beginners to improvise the spread of knowledge around information technology in higher education. It discusses various concepts such as flip learning in blended learning models and examines the self-assessment tools and structure
¥477.00
【预订】Managing Start-ups for Success 9780367433468 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367433468 Author 作者 Baisya Format 版本 平装-胶订 Pages Number 页数 354页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-07-06 Language 语种 英语 Book Contents 内容简介 World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product. It highlights ? Robust methods for keeping up with innovation; ? Designing new ways to grow, improve and market your product; and? Managing the changes in the business environment, market dynamics and other uncertainties.The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneursh
¥482.00
【预订】Ocean as Method 9781032246772 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032246772 Author 作者 Dilip M Menon Format 版本 平装-胶订 Pages Number 页数 148页 Publisher 出版社 Routledge India Publication Date 出版日期 2022-04-22 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 Ocean as Method;presents a new way of thinking about the humanities and the social sciences. ;It explores maritime connections in social and humanistic research and puts forward an alternative to national histories and area studies. As global warming and rising sea levels ring alarm bells across the world, the essays in the volume argue that it is time to think through oceans to realign discourses which better understand our future.The volume:— Engages with the paradigms of oceanic narratives to identify connections between continents through trade, migration, and economic processes, thinking
¥482.00
【预订】The Textbook of Health Psychology 9781032573304 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032573304 Author 作者 Hariharan Format 版本 平装-胶订 Pages Number 页数 468页 Publisher 出版社 Routledge India Publication Date 出版日期 2024-03-21 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Shipping Weight 商品重量 1.75磅 Language 语种 其它（含多语） Book Contents 内容简介 This book examines the concept of health psychology following its trajectory from ancient to contemporary times. It analyses the theories, practice and research in health psychology from both Indian and Western perspectives. The volume brings together knowledge diversified across various narrow subfields. It expounds upon physiological psychology; chronic illnesses associated with physiological systems; and biopsychosocial approaches to treatment and management with therapeutic interventions integrated throughout the book. It further discusses health promo
¥486.00
【预订】Adivasi Rights and Exclusion in India 9780367733421 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367733421 Format 版本 平装-胶订 Pages Number 页数 382页 Publisher 出版社 Routledge India Publication Date 出版日期 2020-12-18 Product Dimensions 商品尺寸 216 x 138 mm (5.5 x 8.5) Shipping Weight 商品重量 0.71 Language 语种 其它（含多语） Book Contents 内容简介 This volume examines the processes and impacts of exclusion on the Adivasis (tribal or indigenous people) in India and what repercussions these have for their constitutional rights. The chapters explore a wide range of issues connected to the idea of exclusion — land and forest resources, habitats and livelihoods, health and disease management, gender relations, language and schooling, water resources, poverty, governance, markets and technology, and development challenges — through case studies from different parts of the country. The book argues that any laws intended to safeguard th
¥488.00
【预订】Colonial Modernities 9780367736064 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367736064 Author 作者 Ambalika Guha Format 版本 平装-胶订 Pages Number 页数 234页 Publisher 出版社 Routledge India Publication Date 出版日期 2020-12-18 Product Dimensions 商品尺寸 216 x 138 mm (5.5 x 8.5) Shipping Weight 商品重量 0.43 Language 语种 其它（含多语） Book Contents 内容简介 The subject of medicalisation of childbirth in colonial India has so far been identified with three major themes: the attempt to reform or ‘sanitise’ the site of birthing practices, establishing lying-in hospitals and replacing traditional birth attendants with trained midwives and qualified female doctors.This book, part of the seriesThe Social History of Health and Medicine in South Asia , looks at the interactions between childbirth andmidwifery practices and colonial modernities. Taking eastern India asa case study and related research from other a
¥488.00
【预订】Science and Mathematics from Primitive to Modern Times 9 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032066240 Author 作者 Jayant V. Narlikar Format 版本 平装-胶订 Pages Number 页数 288页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-08-30 Language 语种 其它（含多语） Book Contents 内容简介 This book offers an engaging and comprehensive introduction to scientific theories, and the evolution of science and mathematics through the centuries. It discusses the history of scientific thought and ideas and the intricate dynamic between new scientific discoveries, scientists, culture, and societies. Through stories and historical accounts, the volume illustrates the human engagement and preoccupation with science and the interpretation of natural phenomena. It highlights key scientific breakthroughs from the ancient to later ages, giving us accounts of the work of ancient Greek and Indian mathematicians and astronomers as well as of the work of
¥492.00
【预订】Un-Mapping the Global South 9781032727462 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032727462 Format 版本 平装-胶订 Pages Number 页数 292页 Publisher 出版社 Routledge India Publication Date 出版日期 2024-03-19 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 0.96磅 Language 语种 其它（含多语） Book Contents 内容简介 This book offers new approaches and insights into the ongoing and topical discussions on the concepts and definitions of the global south. Instead of adding to the debates about how to properly define the "global south" as such, it aims at emphasising concrete experiences and accounts of (post-)colonial dislocation and disidentification as both a starting point and linchpin for the subsequent exploration. It brings into conversation theories and interrogations of the "global south" with specific local studies, without presenting them as the romanticised "other" or as "non-western" narr
¥500.00
【预订】Cinemas of the Global South 9781032727479 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032727479 Format 版本 平装-胶订 Pages Number 页数 232页 Publisher 出版社 Routledge India Publication Date 出版日期 2024-03-19 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 0.77磅 Language 语种 其它（含多语） Book Contents 内容简介 This book engages with the idea of the Global South through cinema as a concept of resistance; as a space of decolonialisation; and as an arena of virtuality, creativity and change. It opens up a dialogue amongst scholars and filmmakers from the Global South: India, Nigeria, Colombia, Brazil, South Africa, and Egypt.The essays in the volume approach cinema as an intertwined process of both production and perception not divorced from the economic, social, political and cultural. They emphasise film as a visual medium where form, structure and content are not separable. Through a wide ar
¥500.00
【预订】Performance Management 9781032671635 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032671635 Author 作者 Rao Format 版本 平装-胶订 Pages Number 页数 330页 Publisher 出版社 Routledge India Publication Date 出版日期 2024-03-14 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 1.11磅 Language 语种 其它（含多语） Book Contents 内容简介 This book attempts to shift focus from performance appraisals to performance management incorporating performance planning, analysis, and development as critical components of it. The performance management system (PMS) is a future-driven exercise rather than merely a past-reviewing exercise. Performance management is treated as a year-round practice and not an appraisal process conducted once a quarter or annually. Moreover, it is now considered to be everyone’s responsibility and not merely that of HR or the upper management.This book advocates the structuri
¥500.00
【预订】Media Psychology 9780367676223 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367676223 Author 作者 Navin Kumar Format 版本 平装-胶订 Pages Number 页数 300页 Publisher 出版社 Routledge India Publication Date 出版日期 2020-12-24 Language 语种 英语 Book Contents 内容简介 This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on functioning of mass media. This comprehensive
¥500.00
