海外直订The A-Z of Careers and Jobs 职业和工作的A-Z
¥637.00
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海外直订The A-Z of Careers and Jobs 职业和工作的A-Z
¥206.00
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海外直订British Qualifications 2019 2019年英国资格证书
¥1179
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海外直订British Qualifications 2020: A Complete Guide to Profess
¥2560
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海外直订British Qualifications 2020: A Complete Guide to Profess
¥1074
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【预订】Learning and Development 9781398605800 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398605800 Author 作者 Rebecca Page-Tickell Format 版本 平装-胶订 Pages Number 页数 280页 Publisher 出版社 Kogan Page Publication Date 出版日期 2022-04-29 Product Dimensions 商品尺寸 156x234mm Shipping Weight 商品重量 425 Language 语种 其它(含多语) Book Contents 内容简介 How can learning initiatives contribute to employee and organizational success This is a practical introduction to the principles of designing and delivering effective training and L D programmes. Providing diagnostic tools, scenarios and case studies, Learning and Development demonstrates how to link learning to strategic business goals and explores both the benefits and complexities associated with L D. This updated third edition features a new chapter on designing learning interventions, covering technology-led development and the impact of virtual learning. There is
¥263.00
海外直订Designing, Delivering and Evaluating L&d: Essentials for
¥646.00
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【预订】The Business of Winning 9781398602700 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398602700 Author 作者 Gallagher Format 版本 平装-胶订 Pages Number 页数 264页 Publisher 出版社 Kogan Page Publication Date 出版日期 2021-10-04 Product Dimensions 商品尺寸 15.6 x 23.39 cm Language 语种 其它(含多语) Book Contents 内容简介 Have you ever wondered what has made McLaren the undisputed kings of Formula One Do you want to know how Lewis Hamilton has managed to equal legendary driver Michael Schumacher’s record of winning races? And most of all, do you want to find out how to inject that winning streak to your business strategy? In this riveting insider’s account of over 40 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes. Like any global business, Formula One demands the best from its people. To thrive within i
¥180.00
【预订】B2B Customer Experience 9781398608511 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398608511 Author 作者 Paul Hague Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-05-03 Product Dimensions 商品尺寸 156 x 234 mm Language 语种 其它(含多语) Book Contents 内容简介 Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B enviro
¥298.00
【预订】Essentials of Advertising 9780749478391 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780749478391 Author 作者 Robert Cluley Format 版本 平装-胶订 Pages Number 页数 240页 Publisher 出版社 Kogan Page Publication Date 出版日期 2017-02-03 Product Dimensions 商品尺寸 240x170 Language 语种 其它(含多语) Book Contents 内容简介 As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they ha
¥480.00
【预订】Ethics in Public Relations 9780749477264 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780749477264 Author 作者 Patricia J Parsons Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 Kogan Page Publication Date 出版日期 2016-04-03 Product Dimensions 商品尺寸 234x156 Shipping Weight 商品重量 0.61 pound Language 语种 其它(含多语) Book Contents 内容简介 While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and dilemmas are inherent to public relations, and it is essential that practitioners act ethically. Public relations professor Patricia J. Parsons explores the key ethical concerns present in the PR world today and offers practical tips and guidance in this updated third edition of . The book covers practicing respec
¥495.00
【预订】Green and Sustainable Finance 9781398609242 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398609242 Author 作者 Simon Thompson Format 版本 平装-胶订 Pages Number 页数 496页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-02-03 Product Dimensions 商品尺寸 156x234mm Language 语种 其它(含多语) Book Contents 内容简介 To achieve society’s goals, as set out in the UN Sustainable Development Goals and the Paris Agreement, the finance sector has a crucial role to play in driving sustainable business and the transition to a net zero economy.To achieve this change, it is vital for the finance sector to allocate capital to the firms, investments and activities looking to create a more sustainable world. Green and Sustainable Finance offers a comprehensive guide to green and sustainable principles and practice in banking, investment and insurance to help finance professionals manage sustainability risks and support their clients and
¥598.00
【预订】The Language of Leaders: How Top CEOs Communicate to Ins 美国库房发货,通常付款后3-5周到货!
¥183.00
【预订】Ethical Leadership 9780749476618 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780749476618 Author 作者 Andrew Leigh Format 版本 精装 Pages Number 页数 240页 Publisher 出版社 Kogan Page Publication Date 出版日期 2015-01-03 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.56 Shipping Weight 商品重量 1.14 Language 语种 其它(含多语) Book Contents 内容简介 Ethical Leadership shines a light on the role of both culture and ethics in organizations by making the issues more transparent, accessible and above all, connected. Business leaders are now accountable for showing that they have the correct ethical policies and culture in place. Andrew Leigh focuses on the fact that ethical culture is manifest in the actual behaviour and attitudes of all staff, rather than in policy documents. His book is full of practical strategies, case studies and action points which will help leaders to improve and manage ethical culture and climate in
¥980.00
【预订】Reward Management 9781789661774 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781789661774 Author 作者 Stephen J. Perkins Format 版本 平装-胶订 Pages Number 页数 496页 Publisher 出版社 Kogan Page Publication Date 出版日期 2020-01-03 Product Dimensions 商品尺寸 19 x 3 x 25 cm Language 语种 其它(含多语) Book Contents 内容简介 "Reward Management" is a comprehensive guide to all elements of reward in the workplace. From the theoretical frameworks and legal context of reward through to practical application in the workplace, this book provides all the essential information for both students of reward management and practitioners involved in reward management in organizations. Covering all the key areas of reward management including pay structures and pay setting, job evaluation and employee benefits, "Reward Management" is a key book for anyone studying the Level 7 CIPD reward management module or a postgraduate qualification in
¥763.00
【预订】Human Resource Management: People and Organisations 9781 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398606937 Author 作者 Stephen Taylor Format 版本 平装-胶订 Pages Number 页数 296页 Publisher 出版社 Kogan Page Publication Date 出版日期 2022-09-03 Product Dimensions 商品尺寸 246 x 189 mm Shipping Weight 商品重量 585 g Language 语种 其它(含多语) Book Contents 内容简介 Human Resource Management: People and Organisations provides thorough coverage of key HR topics and their context to enable students to excel in their academic studies and begin a successful career as a people professional. Now fully updated for a third edition, Human Resource Management: People and Organisations covers everything from essential UK employment law and managing the employment relationship through to resourcing and workforce planning, employee engagement and reward management. There is also expert discussion on organisation design and development as well as
¥478.00
【预订】Employee Relations 9780749483210 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780749483210 Author 作者 Elizabeth Aylott Format 版本 平装-胶订 Pages Number 页数 224页 Publisher 出版社 Kogan Page Publication Date 出版日期 2018-08-03 Language 语种 其它(含多语) Book Contents 内容简介 Fostering positive relationships between employers and employees is crucial to ensure employee commitment and engagement, as well as overall business performance. Employee Relations is a practical guide to the principles and practice of employee relations in the workplace. Covering the key areas such as conflict and dispute resolution, dismissal and redundancies, rights and ethics, it equips you with the skills and knowledge you need to plan, implement and assess employee relations in any type of organization. Practical diagnostic tools and a variety of real-life examples from organizations including *, HSBC and the UK Police Force are found throughout.
¥338.00
海外直订Turning Learning Into Action: A Proven Methodology for E
¥394.00
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海外直订Systems Thinking for Business and Management: Principles
¥548.00
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海外直订Introduction to Organisational Behaviour 《组织行为学导论
¥642.00
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【中商原版】好品牌如何保持活力 英文原版 How Cool Brands Stay Hot: Branding to G
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海外直订Supply Chain Disruption: Aligning Business Strategy and
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海外直订Marketing and Logistics Led Organizations: Creating and
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海外直订Sustainable and Green Supply Chains and Logistic... 可持续和
¥2023
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海外直订Telegraph Tax Guide 2023 电报税务指南2023
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海外直订Managing Business Risk: A Practical Guide to Protecting
¥1285
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海外直订E-Business and Supply Chain Integration: Strategies and
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海外直订Financial Management for Technology Start-Ups: How to Po
¥866.00
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海外直订Applied Transport Economics: Policy Management and Decis
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海外直订Introduction to Global Logistics: Delivering the Goods 全
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海外直订International Finance: For Non-Financial Managers 国际金融:面
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海外直订Financing the End-To-End Supply Chain: A Reference Guide
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海外直订Success After Service: How to Take Control of Your Job S
¥327.00
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海外直订New Conceptual Selling 新概念销售
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【中商原版】Dealing with Difficult People: Fast, Effective Strateg
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【预订】Creating Lasting Value: How to Lead, Manage and Market Y 美国库房发货,通常付款后3-5周到货!
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【预订】Event Planning and Management: A Practical Handbook for 美国库房发货,通常付款后3-5周到货!
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海外直订High Impact Fee Negotiation and Management for Professio
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【预订】Leading Travel and Tourism Retail 9781398609501 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398609501 Author 作者 Sacha Zackariya Format 版本 平装-胶订 Pages Number 页数 224页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-04-03 Product Dimensions 商品尺寸 156 x 234 mm Language 语种 其它(含多语) Book Contents 内容简介 Few retailers understand how to adapt to the different needs and backgrounds of international travellers. Harness the burgeoning levels of tourism and learn everything you need to get travellers engaged with your business and spending money, with insight from LVMH, Harrods, CHANEL and more.The modern traveller is an enigma. These potential customers, young and old, are in search of memorable experiences, just as much as physical products. They want to make their trip unforgettable, while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any retail professi
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【预订】The Road to Zero Emissions: The Future of Trucks, Transp 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781789665604 Author 作者 Dennis Evans Format 版本 平装-胶订 Pages Number 页数 288页 Publisher 出版社 Kogan Page Publication Date 出版日期 2020-09-10 Product Dimensions 商品尺寸 15.6 x 23.4 cm Shipping Weight 商品重量 1.4 pound Language 语种 其它(含多语) Book Contents 内容简介 The emergence of electric trucks will present new challenges, from changes to the facility and investment in tooling and training, to embracing new business models to offset the reduction in maintenance required. examines the growing impact of technology, artificial intelligence systems and applications which will drive massive change in the industry. The Internet of Things (IoT) presents a significant challenge to Original Equipment Manufacturers (OEMs), Tier Suppliers and Transport & Logistics providers. Companies will need to master the demands of improved p
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【预订】Accounting and Finance for Managers 9780749481148 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780749481148 Author 作者 Matt Bamber Format 版本 平装-胶订 Pages Number 页数 488页 Publisher 出版社 Kogan Page Publication Date 出版日期 2017-12-03 Language 语种 英语 Book Contents 内容简介 Accounting and Finance for Managers is specifically designed for MBA, EMBA, MA and MSc Business and Management students who require a grounding in the key concepts of accounting and finance. Including real financial statements and worked examples from well-known businesses, as well as full exercises and questions at the end of each chapter, this accessible guide provides students with the financial tools and analytical skills for managerial advantage. Taking a uniquely practical approach that focuses on the financial aspects of business decisions, the book covers all the core topics of accounting and finance, including basic bookkeeping, financial analysis, business planning, ca
¥399.00
【预订】Professional Services Marketing Handbook 9780749473464 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780749473464 Author 作者 Nigel Clark Format 版本 平装-胶订 Pages Number 页数 280页 Publisher 出版社 Kogan Page Publication Date 出版日期 2015-04-03 Product Dimensions 商品尺寸 238 x 170 cm Shipping Weight 商品重量 481 g Language 语种 其它(含多语) Book Contents 内容简介 Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit. covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to
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【预订】It in Retailing: Application of Information Technology & 美国库房发货,通常付款后3-5周到货!
¥1997
海外直订Improve Your Communication Skills: How to Build Trust, B
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海外直订Disruptive Branding: How to Win in Times of Change 颠覆性品牌
¥1365
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海外直订Rethinking Reputational Risk: How to Manage the Risks Th
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海外直订Decarbonizing Logistics: Distributing Goods in a Low Car
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海外直订The Sustainable Business Handbook: A Guide to Becoming M
¥1223
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海外直订Ethics in Public Relations: A Guide to Best Practice
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海外直订Influential Internal Communication: Streamline Your Corp
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【预订】Key Account Management: Tools and Techniques for Achievi 美国库房发货,通常付款后3-5周到货!
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【预订】Soul Trader: Putting the Heart Back Into Your Business 美国库房发货,通常付款后3-5周到货!
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【预订】A Practical Guide to Entrepreneurship: How to Turn an Id 美国库房发货,通常付款后3-5周到货!
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【预订】Leading Procurement Strategy 美国库房发货,通常付款后3-5周到货!
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【预订】The Effective Change Manager's Handbook: Essential Guida 美国库房发货,通常付款后3-5周到货!
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【预订】Practical Enterprise Risk Management: How to Optimize Bu 美国库房发货,通常付款后3-5周到货!
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【预订】The Learning Challenge: Dealing with Technology, Innovat 美国库房发货,通常付款后3-5周到货!
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【预订】Demystifying Strategic Thinking: Lessons from Leading Ce 美国库房发货,通常付款后3-5周到货!
¥216.00
【预订】Data Strategy 9781398602588 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398602588 Author 作者 Bernard Marr Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Kogan Page Publication Date 出版日期 2021-10-03 Product Dimensions 商品尺寸 15.6 x 23.39 cm Shipping Weight 商品重量 0.85 pound Language 语种 其它(含多语) Book Contents 内容简介 BRONZE RUNNER UP: 90% of today’s data was generated in the last two years and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and big data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world
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【预订】A Practitioner’s Guide to Account-Based Marketing 978139 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398600874 Author 作者 Bev Burgess Format 版本 平装-胶订 Pages Number 页数 288页 Publisher 出版社 Kogan Page Publication Date 出版日期 2021-06-03 Product Dimensions 商品尺寸 156 x 234 mm Shipping Weight 商品重量 1.35 pound Language 语种 其它(含多语) Book Contents 内容简介 As some of today’s major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from prac
¥383.00