1. 可视化:营销效果可视化,精确计算并反映营销成果。 2. 具体化:每章开篇案例,配以模型、公式和练习,行之有效地教你计算营销ROI。 3. 专业化:国内外知名ROI团队、国际绩效改进协会重要成员精心打造,贴合各国营销影响衡量实际。
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预订 Product, Platform and Audience 9780648277507 海外仓库发货,通常付款后4-9周到货!
图书信息 书号: 9780648277507 作者: Robert J Phillips 装帧: 平装-胶订 页数: 318页 出版社: Emerging Technology Networks 尺寸: 21.0 x 14.8 x 0.2 cm 出版日期: 2018-02-28 重量: 381g 语种: 其它(含多语) 内容简介 Join digital publishing expert Robert J Phillips
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【预订】Behavioural Economics and Terrorism 9780367700485 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367700485 Author 作者 Peter J. Phillips and Gabriela Pohl Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-05-03 Product Dimensions 商品尺寸 234x156 mm Language 语种 其它(含多语) Book Contents 内容简介 Behavioural Economics and Terrorism can be used as a guide to help us think about thinking and, in doing so, to appreciate the deep quirkiness of human behaviour.
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【预订】Return on Investment in der Personalentwicklung 97835407 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783540794295 Author 作者 Jack J. Phillips Chelsea AL USA Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2008-06-09 Product Dimensions 商品尺寸 23.4 x 15.6 x 1.8 cm Shipping Weight 商品重量 0.6 kg Language 语种 其它(含多语) Book Contents 内容简介 Die Suche nach Kostenvorteilen und st ndig steigender Wettbewerb erh hen den Druck auch auf die Personalentwicklung und ihre Budgets. Dabei stellt der nur unzureichend nachpr fbare Erfolg von Trainingsma nahmen einen gro en Unsicherheitsfaktor dar. Das Buch beschreibt detailliert den 5 Evaluationsstufen umfassenden ROI-Process, der das Kosten-Nutzen-Verh ltnis in der Personalentwicklung als Return on Investment ermittelt und Unternehmen so kosteneffektive und ergebnisorientierte Investitionen in ihre Personalentwicklung erm gli
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【预售 按需印刷】One World at a Time 北京发货,付款后10天内发货
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【预订】Behavioural Economics and Terrorism 9780367700461 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367700461 Author 作者 Peter J. Phillips and Gabriela Pohl Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-05-03 Product Dimensions 商品尺寸 234x156 mm Language 语种 其它(含多语) Book Contents 内容简介 Behavioural Economics and Terrorism can be used as a guide to help us think about thinking and, in doing so, to appreciate the deep quirkiness of human behaviour.
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【预订】The Value of Innovation 9781119242376 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781119242376 Author 作者 Jack J. Phillips Format 版本 精装 Pages Number 页数 300页 Publisher 出版社 The American Ceramics Society (ACerS) Publication Date 出版日期 2017-03-16 Language 语种 英语 Book Contents 内容简介 Innovation is the life blood of practically every organization. Innovation drives growth, development, and prosperity for many organizations and geographical areas.? Sometimes, innovation thrives within a certain geographical location or in certain organizations that are known for their innovative approaches. This outstanding new volume will demonstrate how to measure the success of innovation in all types of organizations. In the last decade, there have been tremendous investments in creativity and innovations sponsored by companies, cities, states, countries, universities, NGOs, and even non-profits. With the magnitude of emphasis on creativity and innovation, the sponso
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预订Success in Small Business Is a Laughing Matter 预订,预计下单后2-3周左右发货!
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【预订】Handbook of Training Evaluation and Measurement Methods 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138797307 Author 作者 Jack J. Phillips and Patricia Pulliam Phillips Format 版本 精装 Pages Number 页数 532页 Publisher 出版社 Routledge Publication Date 出版日期 2016-05-24 Shipping Weight 商品重量 1140g Language 语种 英语 Book Contents 内容简介 Today’s economic climate means that anyone involved in training and development must be able to measure its effect on business performance. With a focus on costs, benefits and return on investment, this book constitutes an invaluable guide to the evaluation and measurement of training and human resource development programs.
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【预售 按需印刷】The Second Day of Infamy
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【预订】The Challenge of Relativism 9781441178855 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781441178855 Author 作者 Patrick J. J. Phillips Format 版本 平装-胶订 Pages Number 页数 168页 Publisher 出版社 Continuum Publication Date 出版日期 2011-09-14 Product Dimensions 商品尺寸 23.4 x 15.6 x 0.9 cm Shipping Weight 商品重量 0.2 kg Language 语种 其它(含多语) Book Contents 内容简介 Offering a comprehensive overview and introduction to the concept of relativism and relativistic arguments, this book investigates the reasons that contribute to the ’evergreen’ status of relativism and asks: why does relativism remain a constant occurren
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【预订】Scouting and Scoring 9780691180212 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780691180212 Author 作者 Christopher J. Phillips Format 版本 精装 Pages Number 页数 320页 Publisher 出版社 Princeton University Press Publication Date 出版日期 2019-03-26 Product Dimensions 商品尺寸 8.6 x 5.6 x 1.1 cm Shipping Weight 商品重量 1100g Language 语种 英语 Book Contents 内容简介 An in-depth look at the intersection of judgment and statistics in baseballScouting and scoring are considered fundamentally different ways of ascertaining value in baseball. Scouting seems to rely on experience and intuition, scoring on performance metrics and statistics. In Scouting and Scoring, Christopher Phillips rejects these simplistic divisions. He shows how both scouts and scorers rely on numbers, bureaucracy, trust, and human labor in order to make sound judgments about the value of baseball players.Tracing baseball’s story from the nineteenth centur
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【预订】Handbook of Training Evaluation and Measurement Methods 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138797321 Author 作者 Jack J. Phillips and Patricia Pulliam Phillips Format 版本 平装-胶订 Pages Number 页数 532页 Publisher 出版社 Routledge Publication Date 出版日期 2016-05-24 Shipping Weight 商品重量 758g Language 语种 英语 Book Contents 内容简介 Today’s economic climate means that anyone involved in training and development must be able to measure its effect on business performance. With a focus on costs, benefits and return on investment, this book constitutes an invaluable guide to the evaluation and measurement of training and human resource development programs.
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按需印刷Challenge of Relativism 预订,预计下单后2-3周左右发货!
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图书信息 书号: 9781475787023 作者: J C Phillips 装帧: 平装-胶订 页数: 454页 出版社: Springer Us 尺寸: 22.9 x 15.2 x 2.5 cm 出版日期: 2013-05-06 重量: 454g 语种: 其它(含多语) 内容简介 Advances in nanoscale science show that the properties of many materials
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【预订】Guide to the Sun 美国库房发货,通常付款后3-5周到货!
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【预订】Principles of Cattle Production 9781786392718 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781786392718 Author 作者 Clive J. C. Phillips Format 版本 平装-胶订 Publication Date 出版日期 2018-10-08 Language 语种 英语 Book Contents 内容简介 Completely updated and revised, the new edition of Principles of Cattle Production continues to provide an introductory level text for all interested in beef and dairy cattle production systems. This edition presents a vision for a cattle industry that addresses the environment, the welfare of cattle and the provision of safe and high quality food for an increasingly demanding world population.The new edition:- Is expanded to include more on animal welfare, sustainability and production systems in low and middle income countries, including smallholder production systems.- Has undergone a thorough review of all the existing chapters with new content on breeding cattle and the future role of cattle.- Contains quality colour illustrations, s
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【预售 按需印刷】The Art Of Wheel Gearing 北京发货,付款后10天内发货
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