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Product Details 基本信息 ISBN-13 书号 9781668490396 Author 作者 Luísa Cagica Carvalho Format 版本 精装 Pages Number 页数 320页 Publisher 出版社 IGI Publishing Publication Date 出版日期 2023-06-30 Language 语种 其它(含多语) Book Contents 内容简介 Internet of behaviors (IoB), also known as the internet of behavior, emerged as a natural consequence of the internet of things (IoT) and artificial intelligence (AI). IoB is an area of investigation that compiles three fields of study: IoT, data analysis, and behavioral science. IoB seeks to explain the data obtained from a behavioral point of view, analyzing human interaction with technology and referring to the process by which user-controlled data is evaluated from a behavioral psychology perspective.Internet of Behaviors Implementation in Organizational Contexts explores internet of behaviors solutions that promote people’s quality of life. This boo
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Product Details 基本信息 ISBN-13 书号 9781032052199 Author 作者 José Marcos Carvalho de Mesquita and Erik Kostelijk Format 版本 平装-胶订 Pages Number 页数 210页 Publisher 出版社 Routledge Publication Date 出版日期 2021-11-10 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它(含多语) Book Contents 内容简介 Marketing Analytics provides guidelines in the application of statistics using IBM;SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents;11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a res
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