HOW CHINA COMMUNICATES Public Diplomacy in a Global Age 公共外交
At the llth Meeting of Overseas-posted Diplomats， CPC GeneralSecretaryHu Jintao pointed out that， as an important part ofChina's overall diplomacy，public diplomacy serves to complementChina's diplomatic strategy and is the direction we are headed in.He emphasized that our national image hingeson good publicdiplomacy， and we should work hard to make China moreinfluential，competitive， approachable and charismatic through thischannel. ——YANG JIECHI，FOREIGN MINISTER OF CHINA Governments find that it is just as effective to communicate withthe peoples of other countries as with their authorities， and thusinfluence theirgovernment poliaes indirectly. This is what publicdiplomacy means. ——JOSEPH NYE JR，PROFESSOR WITH HARVARD UNIVERSITY Zhao Qizheng is a leading authority on public diplomacy in termsof the oretical framework， implementation and strategy， and alsoDean of the School of Journalism and Communication of RenminUniversity of China. He is the key f
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Changes in Public Needs and Government Transformation、StrikingReforms in Macro Control、The Government-Led Mode of Economic GrowthConfronts a Challenge、Reform and Innovation of the Public ServiceSystem during China's、Economic and Social Transition、EconomicTransition and Government Transformation、Decisive Impact ofGovernment Transformation on China's Reform、Public Services andEconomic Competitiveness、Government Transformation and CoordinatedEconomic and SocialDevelopment、Government Transformation and theBuilding of a Harmonious Society、Taking People First andInformation Publicity——The SARS Crisis SpursMedia Reform、GovernmentTransformation at the Stage of Tackling Thorny Problems、Reformsduring the 11 th Five-Year Plan Period Focus onGovernmentTransformation、Government Transformation andInstitutional Supply in the New Stage ofDevelopment of theNon-Public Economy.
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