¥10.30定价:¥13.00 (7.93折)
¥10.40定价:¥13.00 (8折)
¥10.40定价:¥13.00 (8折)
Blue Ocean Strategy: How to Create Uncontested Market Space
¥120.50
【预订】Océano azul, océano rojo / Blue Ocean, Red Ocean 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥133.98
¥168.30
【预订】Blue Ocean Classics 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥173.70
作者简介; W.Chan Kim is The Boston Consulting Group Bruce D.Henderson ChairProfessor of Stategy and International Management at INSEAD. Renee Mauborgne is The INSEAD Distinguished Fellow and a professorof strategy and management.For more information about thisbook. 中文版《蓝海战略》请点击
¥190.40
作者简介; W.Chan Kim is The Boston Consulting Group Bruce D.Henderson Chair Professor of Stategy and International Management at INSEAD. Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.For more information about this book.
¥244.60
【预订】Blue Ocean Shift Beyond Competing - Proven Steps to Insp 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥246.50
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge compa
¥270.50
【预订】Hbr's 10 Must Reads on Change Management (Including Feat 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥452.94
【预订】Optic Nerve Disorders: Diagnosis and Management 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥755.06
【预订】Investing in Asian Offshore Currency Markets: The Shift 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥786.53
【预订】Relational Contracting for Construction Excellence: Prin 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥857.57
【预订】A Field Guide to the Reptiles of Thailand 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥920.18
【预订】Personnel Selection: A Theoretical Approach 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1716.39