Trustworthy Online Controlled Experiments
Product Details 基本信息 ISBN-13 书号 9781108724265 Author 作者 Kohavi Ron Pages Number 页数 289页 Publisher 出版社 Cambridge University Press Publication Date 出版日期 20200531 Product Dimensions 商品尺寸 0 x 0 x 0 cm Book Description 内容简介 Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to Use the scientific method to evaluate hypotheses using controlled experiments D
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图书信息 书号: 9781108724265 作者: Ron Kohavi 装帧: 平装-胶订 页数: 289页 出版社: Cambridge University Press 尺寸: 22.9 x 15.2 x 2.5 cm 出版日期: 2020-04-02 重量: 454g 语种: 其它(含多语) 内容简介 Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to - Use the scientific method to evaluate hypotheses using controlled experiments - Define key metrics
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