86%制胜术 The 86 Percent Solution
VIJAY MAHAJAN former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, Universitof cTexas at Austin. He has received numerous li fetime achievement awards, including the American Markcting Association (AMA) Charles Coolidgc Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 tbr career contributions to markcting strategy.
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开疆拓土:如何赢得21世纪86%的市场 美国市场营销协(AMA)2007年度好书 全球**营销战略家经典之作
美国市场营销协会2007年度好书 全球营销战略家经典之作
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