86%制胜术 The 86 Percent Solution
VIJAY MAHAJAN former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, Universitof cTexas at Austin. He has received numerous li fetime achievement awards, including the American Markcting Association (AMA) Charles Coolidgc Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 tbr career contributions to markcting strategy.
¥211.70
