Brand Portfolio Strategy 英文原版 品牌组合策略 英文版 进口英语原版书籍
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【中商原版】品牌三部曲1 管理品牌资产 英文原版 Managing Brand Equity David A Aaker
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品牌组合策略 Brand Portfolio Strategy David A Aaker 英文原版
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【预订】Strategisches Markt-Management 9783322845795 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783322845795 Author 作者 David A. Aaker Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2013-05-31 Product Dimensions 商品尺寸 24.4 x 17 x 2 cm Shipping Weight 商品重量 0.6 kg Language 语种 其它(含多语)
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【预订】Consumerism, 4th Ed. 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预订】Brand Leadership: Building Assets in an Information Econ 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781439172919 Author 作者 Aaker, David A.(作者) Format 版本 平装-胶订 Pages Number 页数 368页 Publisher 出版社 Free Press Publication Date 出版日期 2009-04-27 Product Dimensions 商品尺寸 9 x 6 x 0.8 cm Shipping Weight 商品重量 1190g Language 语种 英语 Book Contents 内容简介 A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Proc
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Brand Relevance: Making Competitors Irrelevant 9780470613580
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