¥45.00定价:¥55.00 (8.19折)
¥196.30
Strategic markering managemnt(MBA系列:战略营销管理)
"Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. It is combat tested, proven in the trenches of marketing campaigns around the world." —— John A. Norton, Vice president, The Connaught Group, Ltd.
¥249.90定价:¥255.00 (9.8折)