【预订】Creating Marketing Magic and Innovative Future Marketing 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319833279 Author 作者 Maximilian Stieler Format 版本 平装-胶订 Pages Number 页数 1510页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2018-09-09 Language 语种 英语 Book Contents 内容简介 This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able
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【预订】Creating Marketing Magic and Innovative Future Marketing 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319455952 Author 作者 Stieler Format 版本 精装 Pages Number 页数 1510页 Publisher 出版社 Springer International Publishing Publication Date 出版日期 2017-06-14 Shipping Weight 商品重量 2716g Language 语种 英语 Book Contents 内容简介 This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as m
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