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【预订】International Strategic Management of Brands and Online 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658380496 Author 作者 Sinning Format 版本 平装-胶订 Pages Number 页数 170页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-07-26 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.56 Language 语种 其它(含多语) Book Contents 内容简介 The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms. About the author Carolina Sinning worked at the Chair for Marketing and Retailing at the University of Trier, where she received her doctora
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