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【预订】Managing Media Businesses 9783319847986 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319847986 Author 作者 Mike Rosenberg IESE Business School Barcelona Spain Format 版本 平装-胶订 Pages Number 页数 223页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-08-12 Language 语种 英语 Book Contents 内容简介 This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry.Do newspapers, magazines or books have a future Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are
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