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Product Details 基本信息 ISBN-13 书号 9780367426316 Author 作者 Holtzhausen Derina Format 版本 平装-胶订 Pages Number 页数 362页 Publisher 出版社 Routledge Publication Date 出版日期 2021-07-09 Language 语种 英语 Book Contents 内容简介 Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research me
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战略传播手册 德瑞娜·霍尔兹豪森(Derina Holtzhausen)、安斯格 ·策法斯(Ansgar Zerfass 全新正版图书正规电子发票多仓就近发货85%城市次日达
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