预订 Advances in Advertising Research IX: Power to Consumers [ 【全球购】进口原版图书,约5-8周到达国内后发出
¥1301
预订 Advances in Advertising Research IX: Power to Consumers [ 【全球购】进口原版图书,约5-8周到达国内后发出
¥1037
【预订】Advances in Advertising Research IX 9783658226800 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658226800 Author 作者 Cauberghe Format 版本 精装 Publisher 出版社 Springer Gabler Publication Date 出版日期 2018-07-17 Language 语种 英语 Book Contents 内容简介 This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
¥1022