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Product Details 基本信息 ISBN-13 书号 9781138019539 Author 作者 Bonita Kolb Format 版本 精装 Pages Number 页数 236页 Publisher 出版社 Routledge Publication Date 出版日期 2015-04-10 Shipping Weight 商品重量 498g Language 语种 英语 Book Contents 内容简介 Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to be able to successfully pursue their chosen artistic profession. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant and applicable to the challenges of running a small business marketing an art product.
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Product Details 基本信息 ISBN-13 书号 9780367419721 Author 作者 Bonita M. Kolb Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-04-07 Product Dimensions 商品尺寸 234x156 mm Shipping Weight 商品重量 0.64 Language 语种 其它(含多语) Book Contents 内容简介 This book will teach the basics of business in a way relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language or using social media marketing, this textbook covers the entrepreneurial skills required to succeed in the creative sector.
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Product Details 基本信息 ISBN-13 书号 9780367419776 Author 作者 Bonita M. Kolb Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-09-17 Product Dimensions 商品尺寸 234x156 mm Language 语种 其它(含多语) Book Contents 内容简介 This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
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Product Details 基本信息 ISBN-13 书号 9781138913639 Author 作者 Bonita M. Kolb Format 版本 平装-胶订 Pages Number 页数 260页 Publisher 出版社 Routledge Publication Date 出版日期 2016-02-01 Shipping Weight 商品重量 362g Language 语种 英语 Book Contents 内容简介 Creating and executing marketing strategies is vital for any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
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Product Details 基本信息 ISBN-13 书号 9781138913622 Author 作者 Bonita M. Kolb Format 版本 精装 Pages Number 页数 260页 Publisher 出版社 Routledge Publication Date 出版日期 2016-02-10 Shipping Weight 商品重量 498g Language 语种 英语 Book Contents 内容简介 Creating and executing marketing strategies is vital for any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
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Product Details 基本信息 ISBN-13 书号 9780367419738 Author 作者 Bonita M. Kolb Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-04-09 Product Dimensions 商品尺寸 234x156 mm Language 语种 其它(含多语) Book Contents 内容简介 This book will teach the basics of business in a way relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language or using social media marketing, this textbook covers the entrepreneurial skills required to succeed in the creative sector.
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