【预订】Advertising, Subjectivity and the Nineteenth-Century 美国库房发货,通常付款后3-5周到货!
¥560.00
【预订】Advertising and Popular Culture 美国库房发货,通常付款后3-5周到货!
¥860.00
【预订】Advertising: Its Business, Culture and Careers 美国库房发货,通常付款后3-5周到货!
¥527.00
【预订】Advertising as a Vocation (1919) 9781164560593 美国库房发货,通常付款后3-5周到货!
¥184.00
【预订】Advertising and Its Mental Laws 9781163719503 美国库房发货,通常付款后3-5周到货!
¥259.00
【预订】Advertising A to Z Featuring the Blue Willow Pattern 美国库房发货,通常付款后3-5周到货!
¥152.00
【预订】Advertising and the Transformation of American 美国库房发货,通常付款后3-5周到货!
¥883.00
【预订】Advertising as Multilingual Communication 美国库房发货,通常付款后3-5周到货!
¥560.00
【预售 按需印刷】Advertising Media Reach in India
¥1062.5
【预订】Advertising Theory 9780815382508 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780815382508 Format 版本 平装-胶订 Pages Number 页数 548页 Publisher 出版社 Routledge Publication Date 出版日期 2019-05-01 Language 语种 英语 Book Contents 内容简介 Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
¥465.00
【预订】Advertising and Anthropology: Ethnographic Practice and 美国库房发货,通常付款后3-5周到货!
¥1541
¥765.00
【预订】Advertising Culture 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥672.89
【预订】Advertising on Google The High Performance Cookbook 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥737.25
【预售 按需印刷】Advertising to Children
¥146.20
【预订】Advertising Tower 9780674021297 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780674021297 Author 作者 Gardner Format 版本 精装 Pages Number 页数 349页 Publisher 出版社 Harvard University Press Publication Date 出版日期 2006-05-15 Product Dimensions 商品尺寸 23.1 x 16.2 x 3.1 cm Shipping Weight 商品重量 0.7 kg Language 语种 其它(含多语) Book Contents 内容简介 The activities of Japanese advertisers helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media."
¥408.00
【预订】Advertising Impression Measurement: Inside the Cross-Pla 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9798561312281 Author 作者 Smallwood Format 版本 平装-胶订 Pages Number 页数 198页 Publisher 出版社 Independently Published Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9 x 6 x 0.4 cm Shipping Weight 商品重量 600g Language 语种 其它(含多语)
¥114.00
【预订】Advertising Management in a Digital Environment 97803676 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367620745 Author 作者 Kelley Larry D. Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-07-26 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它(含多语) Book Contents 内容简介 Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses
¥571.00
【预售 按需印刷】Advertising Slogans of America
¥1910.8
【预订】Advertising, Sales, and Marketing 9780816075966 美国库房发货,通常付款后3-5周到货!
¥354.00
【预订】Advertising and Selling: Principles of Appeal and Respon 美国库房发货,通常付款后3-5周到货!
¥250.00
【中商原版】Advertising 101: Learning the aspects of Advertising 广
¥63.00
明星店铺 中华商务进口图书旗舰店
【预订】Advertising Age: The Principles of Advertising and Marke 美国库房发货,通常付款后3-5周到货!
¥475.00
【预订】Advertising Compliance Law 9780899301228 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780899301228 Author 作者 Lichtenberger Format 版本 精装 Publisher 出版社 Praeger Publication Date 出版日期 1986-08-18 Product Dimensions 商品尺寸 23.4 x 15.6 x 1.4 cm Shipping Weight 商品重量 0.5 kg Language 语种 其它(含多语) Book Contents 内容简介 Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restricti
¥773.00
【预订】Advertising Exposure, Memory, and Choice: 8th Annual Adv 美国库房发货,通常付款后3-5周到货!
¥1770
【预订】Advertising and Anthropology: Ethnographic Practice and 美国库房发货,通常付款后3-5周到货!
¥441.00
【预订】Advertising Explained (Rle Advertising) 美国库房发货,通常付款后3-5周到货!
¥1253
【预售 按需印刷】Advertising, Sales Promotion and Brand Sw 北京发货,付款后10天内发货
¥780.00
【预订】Advertising and Consumption 9781032004648 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781032004648 Author 作者 Rocha Format 版本 精装 Pages Number 页数 154页 Publisher 出版社 Routledge Publication Date 出版日期 2021-11-23 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它(含多语) Book Contents 内容简介 This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to capitalism amongst native Brazilians, images of women and their bodies in magazines, and the case of the first soccer player to become a national media celebrity. Rocha supports the study of consumption as a classification system that materializ
¥1675
【预订】Advertising Quotes 预订商品,平装,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥95.19
【预订】Advertising: A Very Short Introduction 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥117.60
【预订】Advertising and Reality 9781441191946 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781441191946 Author 作者 Hetsroni Format 版本 平装-胶订 Pages Number 页数 277页 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 2012-10-18 Product Dimensions 商品尺寸 22.6 x 15.2 x 2.3 cm Shipping Weight 商品重量 0.4 kg Language 语种 其它(含多语) Book Contents 内容简介 Provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
¥408.00
【预售 按需印刷】Advertising the Self in Renaissance Franc
¥417.35
【预售 按需印刷】Advertising Decision Making Process
¥1028.5
【预订】Advertising and Psychology 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥857.57
【预订】Advertising Vs. Marketing: The Ethical Challenge 美国库房发货,通常付款后3-5周到货!
¥249.00
【预订】Advertising & Popular Culture: Studies in Variety 美国库房发货,通常付款后3-5周到货!
¥168.00
【预订】Advertising, Gender and Society 9781138501379 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138501379 Author 作者 Magdalena Zawisza-Riley Format 版本 平装-胶订 Pages Number 页数 212页 Publisher 出版社 Routledge Publication Date 出版日期 2019-07-04 Language 语种 英语 Book Contents 内容简介 Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
¥555.00
【预订】Advertising and Market Power 美国库房发货,通常付款后3-5周到货!
¥307.00
【预订】Advertising Media Planning: A Brand Management Approach 美国库房发货,通常付款后3-5周到货!
¥455.00
【预订】Advertising Design by Medium 9781032185552 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781032185552 Author 作者 Blakeman Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Routledge Publication Date 出版日期 2022-03-29 Product Dimensions 商品尺寸 280 x 210 mm (8.25 x 11) Language 语种 其它(含多语) Book Contents 内容简介 Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media fo
¥1675
【预售 按需印刷】Advertising on Google
¥698.70
【预订】Advertising and Marketing 美国库房发货,通常付款后3-5周到货!
¥396.00
【预订】Advertising's Hidden Effects: Manufacturers' 美国库房发货,通常付款后3-5周到货!
¥888.00
【预售 按需印刷】Advertising Account Planning
¥602.65
【预订】Advertising: Concept and Copy 9780393733860 美国库房发货,通常付款后3-5周到货!
¥481.00
【预订】Advertising Myths: The Strange Half-Lives of Images and 美国库房发货,通常付款后3-5周到货!
¥504.00
【预订】Advertising April or the Girl Who Made the Sunshine Jeal 美国库房发货,通常付款后3-5周到货!
¥158.00
【预订】Advertising and Violence: Concepts and Perspectives  美国库房发货,通常付款后3-5周到货!
¥1465
【预订】Advertising for Account Holders (Rle Marketing) 美国库房发货,通常付款后3-5周到货!
¥1236
【预订】Advertising by Motion Pictures 9781163714966 美国库房发货,通常付款后3-5周到货!
¥225.00
【预订】Advertising and Consumer Psychology: Volume 3 美国库房发货,通常付款后3-5周到货!
¥854.00
【预订】Advertising 9780190625894 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780190625894 Author 作者 Einstein Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-09-28 Language 语种 英语 Book Contents 内容简介 Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising’s subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end
¥88.00
【预订】Advertising 9780190625887 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780190625887 Author 作者 Einstein Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-09-28 Language 语种 英语 Book Contents 内容简介 Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising’s subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end
¥388.00
【预订】Advertising: New Techniques for Visual Seduction 9780500 美国库房发货,通常付款后3-5周到货!
¥358.00
【预订】Advertising, Gender and Society 9781138307360 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138307360 Author 作者 Magdalena Zawisza-Riley Format 版本 精装 Pages Number 页数 212页 Publisher 出版社 Routledge Publication Date 出版日期 2019-07-09 Language 语种 英语 Book Contents 内容简介 Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
¥1747
【预订】Advertising, the Media and Globalisation: A World in Mot 美国库房发货,通常付款后3-5周到货!
¥1541
【预订】Advertising and Public Memory: Social, Cultural and Hist 预订商品,精装,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥2431.56
【预订】Advertising at the Crossroads (Rle Advertising) 美国库房发货,通常付款后3-5周到货!
¥1677
【预售 按需印刷】Advertising and Reality 北京发货,付款后10天内发货
¥426.25