How Brands Grow 2 Revised Edition 英文原版 品牌如何发展2 新版 英文版 品牌如何成长
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【预订】How Brands Grow: Part 2 9780195596267 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780195596267 Author 作者 Romaniuk Format 版本 精装 Pages Number 页数 192页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2015-11-19 Language 语种 英语 Book Contents 内容简介 How Brands Grow Part 2 is about the fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This book is for readers of the first ’How Brands Grow’ who want to learn more about the key concepts and their application. Included in Part 2 is an expansion on key areas such as Mental Availability, Physical availability, and how to leverage Distinctive Assets. Second, this book is for marketers operating in areas such as e-commerce, emerging markets, services, and luxury markets. We have expanded the range of examples to cover these categories and countries. This includes exam
¥499.00
【预订】How Brands Grow 9780195573565 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780195573565 Author 作者 Sharp Format 版本 精装 Pages Number 页数 246页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2010-03-11 Product Dimensions 商品尺寸 229x153mm Shipping Weight 商品重量 600g Language 语种 其它（含多语） Book Contents 内容简介 This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
¥292.00
How Brands Grow 2 Revised Edition 9780190330026
Product Details 基本信息 ISBN-13 书号 9780190330026 Author 作者 Romaniuk Jenni Format 版本 精装 Pages Number 页数 256页 Publication Date 出版日期 2021-12-21 Product Dimensions 商品尺寸 229x153mm Shipping Weight 商品重量 520g Language 语种 其它（含多语） Book Contents 内容简介 How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ’Getting Down to Business-to-Business Markets’.
¥347.00
预订How Brands Grow 2 Revised Edition:Including Emerging Marke 预订，预计下单后3-6周左右发货！
¥620.00
预订 How Brands Grow: What Marketers Don't Know (1ST ed.) 海外仓库发货,通常付款后4-9周到货！
图书信息 书号： 9780195573565 作者： Byron Sharp 装帧： 精装 页数： 600页 出版社： Oxford University Press, USA 出版日期： 2010-04-11 重量： 246g 语种： 英语 内容简介 This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really w
¥428.00
现货 How Brands Grow:What Marketers Don't Know 9780195573565 进口原版，现货速发
" How Brands Grow is a wonderful stimulant, a fascinating corrective to our tendency to follow fashion and let received wisdom go unchallenged." MarketingWeek "Highly practical includes many groundbreaking ideas." CHOICE "Marketers need to move beyond the psycho-babble and read this book or be left hopelessly behind."Joseph Tripodi, The Coca-Cola Company, Atlanta USA "Until every marketer applies these learnings, there will be a competitive advantage for those who do."Mitch Barnes, The Nielsen Company "A scientific journey that reveals and explains with great rigour the Laws of Growth."Bruce McColl, Mars Incorporated "This book puts marketing's myth-makers, of which there are many, in their proper place."Thomas Bayne, MountainView Learning, London. "A truly thought-provoking book."Timothy Keiningham, IPSOS Loyalty "The evidence in this book should make any marketer think hard about how they manage their brands."Kevin Brennan, General Manager Snacks and Marketing Directo
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预订 How Brands Grow 2 Revised Edition: Including Emerging Mar 预订书需要美国库房发货，预计最快3-5周到
Product Details 基本信息 ISBN-13 书号 9780190330026 Format 版本 平装-胶订 Publisher 出版社 Oxford University Press Publication Date 出版日期 2021-09-20 Language 语种 其它（含多语）
¥452.00
预订 How Brands Grow:What Marketers Don't Know 预订，预计下单后3-4周左右发货！
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品牌如何发展2 新版 英文原版 How Brands Grow 2 Revised Edition 品牌如何成长2 Pr
¥372.00
英文原版 品牌如何增长 市场人不知道的 How Brands Grow: What Marketers Don't Kn
¥338.00
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品牌如何增长 市场人不知道的 How Brands Grow: What Marketers Don't Know 英文
¥338.00
【中商原版】非传统营销：营销专家不知道的品牌成长定律（牛津畅销书） 英文原版 How Brands Grow: What
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【中商原版】非传统营销 1 2部 营销专家不知道的品牌成长定律 How Brands Grow 英文原版 Byron S
¥694.00
明星店铺 中华商务进口图书旗舰店
【中商原版】非传统营销 品牌如何成长 第2修订版 包括新兴市场 B2B和奢侈品牌 How Brands Grow 英文原
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【预订】Kapferer on Luxury: How Luxury Brands Can Grow Yet Remai 预订商品，按需印刷，需要1-3个月发货，非质量问题不接受退换货。
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预订 Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain 【全球购】进口原版图书，约5-8周到达国内后发出
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按需印刷Kapferer on Luxury:How Luxury Brands Can Grow Yet Remain 预订，预计下单后3-4周左右发货！
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预订 Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain 【全球购】进口原版图书，约5-8周到达国内后发出
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【预订】Kapferer on Luxury: How Luxury Brands Can Grow Yet Remai 预订商品，按需印刷，需要1-3个月发货，非质量问题不接受退换货。
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¥135.00定价：¥135.00
英文原版 How Brands Grow 2 Revised Edition 品牌如何发展2 新版 英文版 品牌如何成长
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【预订】How Brands Grow: What Marketers Don't Know 预订商品，需要1-3个月发货，非质量问题不接受退换货。
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How Brands Grow Part 2 品牌如何成长 2部分 新兴市场 服务 耐用消费品 新的豪华品牌 英文原版
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英文原版 品牌如何成长2部分 How Brands Grow Part 2 新兴市场 服务 耐用消费品 新的豪华品牌 全
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【预订】Brands in Glass Houses: How to Embrace Transparency and 预订商品，按需印刷，需要1-3个月发货，非质量问题不接受退换货。
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